Over the past couple of months in addition to Prelude 09, Forks has been working on a massive branding / publication design and photography project ‘a touch of wool II’ for the Perth Fashion Festival 09.
‘a touch of wool II’ is a fantastic joint initiative by the Department of Agriculture and Food (DAFWA) and Curtin University. A project which aims to help change the perception of wool in fashion by merging science with design through the amazing work of eight emerging fashion designers using innovative and creative production technology to produce eight separate couture collections showcasing versatility of wool.
The concept for the branding of the project and the publication design was to reinforce the concept of the project itself in changing the perception of wool in fashion by steering away from the ‘wool agriculture promotional brochure’ type look and presenting the project more as a high fashion glossy editorial. Also taking on the project photography, carrying on with the high fashion editorial vibe - each shoot was individual art directed to reflect and reinforce the image for each designers collection. All eight collections were shot in a two week time frame, with an fantastic team of voluntary models and makeup artists along with the designers themselves.
Keep any eye out in the gallery for the project photography and publication design in the coming week!
The ‘a touch of wool II’ event for fashion week is a FREE to the public catwalk show in Fashion Central, Forrest Chase in the City (Perth, WA) on Tuesday 8th Sept at 3pm - head down to check out the 8 collections from some amazing local fashion design talent!
